Cover art for How I Built This with Guy Raz

Advice Line with Jon Stein of Betterment

How I Built This with Guy Raz

Published
February 5, 2026
Duration
46:26
Summary source
description
Last updated
Jul 5, 2026

Discusses Plus, Jon’s take on why now is a good time to start a business — in spite of market uncertainty. Tod…

Summary

Plus, Jon’s take on why now is a good time to start a business — in spite of market uncertainty. Today’s callers: Dan from Washington considers new offerings beyond his core loose leaf yerba mate product. Then, Mike from New Hampshire wants to expand his woodworking business beyond his basement, without taking on debt. And Maggie from Georgia wonders how …

Intelligent Report

Sign in to read teasers, or upgrade to Research Pro to commission intelligent report for this episode. Learn more →

Show notes

Plus, Jon’s take on why now is a good time to start a business — in spite of market uncertainty. Today’s callers: Dan from Washington considers new offerings beyond his core loose leaf yerba mate product. Then, Mike from New Hampshire wants to expand his woodworking business beyond his basement, without taking on debt. And Maggie from Georgia wonders how to respond to rising customer acquisition costs for her soccer-themed dog brand.Thank you to the founders of Heretic Yerba, MTS Woodworking, an