Cover art for Masters of Scale

How to save a magazine, with The Atlantic’s Nicholas Thompson

Masters of Scale

Published
January 15, 2026
Duration
37:37
Summary source
description
Last updated
Jun 24, 2026

Discusses ai.

Summary

When Nicholas Thompson took over as CEO of The Atlantic five years ago, the iconic magazine was in financial trouble. Now, its profitable and subscriber and revenue numbers are growing. Thompson joins host Jeff Berman to talk about the impressive turnaround, how media companies can weather AI disruption, and lessons from the world of long distance running…

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Show notes

When Nicholas Thompson took over as CEO of The Atlantic five years ago, the iconic magazine was in financial trouble. Now, its profitable and subscriber and revenue numbers are growing. Thompson joins host Jeff Berman to talk about the impressive turnaround, how media companies can weather AI disruption, and lessons from the world of long distance running.His new memoir is The Running Ground: A father, a son, and the simplest of sports: https://www.penguinrandomhouse.com/books/678434/the-running

Themes

  • ai