Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse
How I Built This with Guy Raz
- Published
- October 27, 2025
- Duration
- 1h 12m
- Summary source
- description
- Last updated
- Jun 24, 2026
Discusses A century ago, Jeff Braverman’s grandfather opened a peanut shop in Newark, New Jersey. By the early…
Summary
A century ago, Jeff Braverman’s grandfather opened a peanut shop in Newark, New Jersey. By the early 2000s, the family business was doing $1M in sales and struggling to stay afloat. Jeff had a high-paying job in finance, but walked away from it to reinvent the business. His strategy? The internet. Something his dad and uncle knew nothing about.What happen…
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Show notes
A century ago, Jeff Braverman’s grandfather opened a peanut shop in Newark, New Jersey. By the early 2000s, the family business was doing $1M in sales and struggling to stay afloat. Jeff had a high-paying job in finance, but walked away from it to reinvent the business. His strategy? The internet. Something his dad and uncle knew nothing about.What happened next is wild: an AdWords experiment that blew the doors off the budding online business; a slip on national TV where Rachael Ray accidentall