The $800M exit that started with a single muffin
Masters of Scale
- Published
- January 8, 2026
- Duration
- 32:38
- Summary source
- description
- Last updated
- Jun 24, 2026
Discusses Simple Mills started with its founder Katlin Smith tinkering with almond flour muffin recipes in her…
Summary
Simple Mills started with its founder Katlin Smith tinkering with almond flour muffin recipes in her apartment kitchen. Over the next decade, she built a better-for-you food powerhouse. Smith talks with host Jeff Berman about scaling the brand, selling the company for nearly $800 million dollars, and staying laser-focused on making delicious snacks with c…
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Show notes
Simple Mills started with its founder Katlin Smith tinkering with almond flour muffin recipes in her apartment kitchen. Over the next decade, she built a better-for-you food powerhouse. Smith talks with host Jeff Berman about scaling the brand, selling the company for nearly $800 million dollars, and staying laser-focused on making delicious snacks with clean, nutrient-dense ingredients.Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/newsletter/See Privacy Policy