How Coach scaled from a single store into a global icon
Masters of Scale
- Published
- May 21, 2026
- Duration
- 28:27
- Summary source
- description
- Last updated
- Jun 10, 2026
Discusses When Lew Frankfort joined Coach half a century ago, it was a small NYC handbag maker without a singl…
Summary
When Lew Frankfort joined Coach half a century ago, it was a small NYC handbag maker without a single storefront. Frankfort reveals how he scaled the brand into a global icon worth more than 20 billion dollars with a signature blend of “magic and logic”. Lew’s memoir is Bag Man. Find it at: https://lewfrankfort.com/Subscribe to the Masters of Scale weekly…
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Show notes
When Lew Frankfort joined Coach half a century ago, it was a small NYC handbag maker without a single storefront. Frankfort reveals how he scaled the brand into a global icon worth more than 20 billion dollars with a signature blend of “magic and logic”. Lew’s memoir is Bag Man. Find it at: https://lewfrankfort.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19