Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
How I Built This with Guy Raz
- Published
- May 25, 2026
- Duration
- 1h 27m
- Summary source
- description
- Last updated
- Jun 10, 2026
Discusses At 25, Justin Gold was making experimental peanut butter in his home kitchen with a food processor a…
Summary
At 25, Justin Gold was making experimental peanut butter in his home kitchen with a food processor and a stack of recipe journals. His singular obsession: bring new life to a tired lunchtime staple.What started as late-night experiments with honey, cinnamon and banana eventually became Justin's — one of the most influential natural food brands of the last…
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Show notes
At 25, Justin Gold was making experimental peanut butter in his home kitchen with a food processor and a stack of recipe journals. His singular obsession: bring new life to a tired lunchtime staple.What started as late-night experiments with honey, cinnamon and banana eventually became Justin's — one of the most influential natural food brands of the last two decades.At first, Justin got rejected by most grocery stores he approached. He worked overnight in a shared industrial kitchen, hand-filli