Bad Influence
Digital Health Podcast- Royal Society of Medicine
Bad Influence: The Rise of the Health Influencer. With Deb Cohen
- Published
- June 2, 2026
- Duration
- 46:36
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses In this episode, Annabelle is joined by Deb Cohen, author of Bad Influence, to explore how social me…
Summary
In this episode, Annabelle is joined by Deb Cohen, author of Bad Influence, to explore how social media has become a major source of health information and how it is reshaping the way medical ideas, diagnoses, and treatments are promoted and consumed. We discuss the rise of the health influencer, the booming online market for health and wellness products,…
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Show notes
In this episode, Annabelle is joined by Deb Cohen, author of Bad Influence, to explore how social media has become a major source of health information and how it is reshaping the way medical ideas, diagnoses, and treatments are promoted and consumed. We discuss the rise of the health influencer, the booming online market for health and wellness products, and why persuasive storytelling often outperforms traditional medical evidence. From parasocial relationships to fear-based narratives, we unp