Georgia Football Fans Fuel Revenue
Georgia Bulldogs Football Today | 2 Min News | The Daily News Now!
- Published
- June 8, 2026
- Duration
- 1:38
- Summary source
- description
- Last updated
- Jun 10, 2026
Discusses football.
Summary
Georgia Bulldogs fans turned game day into a cash machine in 2025, pumping over $4 million into the athletic department through beer and hard seltzer sales — a jump from $3 million the year before. Big matchups like the Texas night game (nearly $1 million) and the Alabama showdown ($940K) drove the surge, with pricey drinks like High Noon and Tropicalia (…
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Show notes
Georgia Bulldogs fans turned game day into a cash machine in 2025, pumping over $4 million into the athletic department through beer and hard seltzer sales — a jump from $3 million the year before. Big matchups like the Texas night game (nearly $1 million) and the Alabama showdown ($940K) drove the surge, with pricey drinks like High Noon and Tropicalia (both $13) and Michelob Ultra dominating sales. With seven home games scheduled for 2026 — including showdowns against Oklahoma and Auburn — the
Themes
- football