Magnolia: Chip & Joanna Gaines. From House Flipping to Household Name
How I Built This with Guy Raz
- Published
- October 20, 2025
- Duration
- 1h 33m
- Summary source
- description
- Last updated
- Jun 24, 2026
Discusses What happens when a charismatic home renovator marries a budding design whiz? You get the billion-do…
Summary
What happens when a charismatic home renovator marries a budding design whiz? You get the billion-dollar powerhouse that is Chip and Joanna Gaines.The Gaines’ TV show Fixer Upper became a cultural obsession, turning shiplap and farmhouse sinks into a lifestyle movement that swept America.When they walked away from that show at peak popularity, everyone th…
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Show notes
What happens when a charismatic home renovator marries a budding design whiz? You get the billion-dollar powerhouse that is Chip and Joanna Gaines.The Gaines’ TV show Fixer Upper became a cultural obsession, turning shiplap and farmhouse sinks into a lifestyle movement that swept America.When they walked away from that show at peak popularity, everyone thought they were crazy. Instead, they turned their business Magnolia into a thriving lifestyle brand, which includes a network, retail, restaura