Faherty Brand
How I Built This with Guy Raz
Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.
- Published
- October 13, 2025
- Duration
- 1h 13m
- Summary source
- description
- Last updated
- Jun 24, 2026
Discusses When identical twins Mike and Alex Faherty launched their clothing brand, they made a daring move– l…
Summary
When identical twins Mike and Alex Faherty launched their clothing brand, they made a daring move– launching wholesale, retail, and online, pretty much at the same time. Investors said it was outdated, maybe even doomed.But that contrarian bet helped grow Faherty into a hugely popular brand, built on family, ingenuity, and obsession with detail.The two br…
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Show notes
When identical twins Mike and Alex Faherty launched their clothing brand, they made a daring move– launching wholesale, retail, and online, pretty much at the same time. Investors said it was outdated, maybe even doomed.But that contrarian bet helped grow Faherty into a hugely popular brand, built on family, ingenuity, and obsession with detail.The two brothers spent 12 years preparing for launch—Mike at Ralph Lauren learning the craft of fashion, Alex in finance learning the mechanics of busine