Don Vultaggio
How I Built This with Guy Raz
Don Vultaggio: AriZona Beverage Company - The Snap Decision That Outsmarted Snapple
- Published
- September 1, 2025
- Duration
- 59:35
- Summary source
- description
- Last updated
- Jun 24, 2026
Discusses What does it take to turn a Brooklyn beer salesman into the king of iced tea?In the early 1990s, the…
Summary
What does it take to turn a Brooklyn beer salesman into the king of iced tea?In the early 1990s, the iced tea market was dominated by Lipton, Nestea, and Snapple. But Don Vultaggio saw an opening. A single moment—watching Snapple cases fly off a truck in winter—sparked an idea that would change his life: why not sell tea in a tallboy can? AriZona exploded…
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Show notes
What does it take to turn a Brooklyn beer salesman into the king of iced tea?In the early 1990s, the iced tea market was dominated by Lipton, Nestea, and Snapple. But Don Vultaggio saw an opening. A single moment—watching Snapple cases fly off a truck in winter—sparked an idea that would change his life: why not sell tea in a tallboy can? AriZona exploded—outselling Snapple and becoming a multi-billion-dollar brand. Behind the success was struggle: Don fought to keep the company private. and fac