How Anastasia Soare built a beauty brand worth billions
Masters of Scale
- Published
- October 29, 2025
- Duration
- 31:07
- Summary source
- description
- Last updated
- Jun 24, 2026
Discusses Anastasia Soare is responsible for how everyone from Oprah to Kim Kardashian shape their eyebrows. S…
Summary
Anastasia Soare is responsible for how everyone from Oprah to Kim Kardashian shape their eyebrows. Soare started as a Romanian immigrant in a single room salon in Beverly Hills, and decades later, her beauty brand peaked at a valuation of about $3 billion. She joined host Jeff Berman to reveal the lessons she has learned building a global beauty empire, h…
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Show notes
Anastasia Soare is responsible for how everyone from Oprah to Kim Kardashian shape their eyebrows. Soare started as a Romanian immigrant in a single room salon in Beverly Hills, and decades later, her beauty brand peaked at a valuation of about $3 billion. She joined host Jeff Berman to reveal the lessons she has learned building a global beauty empire, how listening to her daughter helped the brand leverage the influencer economy, and why she never wants to retire.You can find more lessons from