Sowmya Krishnamurthy
Masters of Scale
Music biz at a crossroads: from Taylor Swift to AI, with Sowmya Krishnamurthy
- Published
- September 9, 2025
- Duration
- 30:09
- Summary source
- description
- Last updated
- Jun 24, 2026
Discusses ai.
Summary
Sunday’s MTV Video Music Awards shone a light on some of the biggest storylines in the music business today – from the TikTokification of newly minted stars, to the evolving relationship between artists and brands. Music journalist and author Sowmya Krishnamurthy joins Rapid Response to break down business and cultural lessons from the show and what it re…
Intelligent Report
Sign in to read teasers, or upgrade to Research Pro to commission intelligent report for this episode. Learn more →
Show notes
Sunday’s MTV Video Music Awards shone a light on some of the biggest storylines in the music business today – from the TikTokification of newly minted stars, to the evolving relationship between artists and brands. Music journalist and author Sowmya Krishnamurthy joins Rapid Response to break down business and cultural lessons from the show and what it reveals about the state of the industry. Krishnamurthy also explores Taylor Swift’s enduring dominance, the role of AI in music, and the latest t
Themes
- ai