Cover art for The Knowledge Project

Rob Fraser

The Knowledge Project

Rob Fraser: The Power of Focus

Published
October 15, 2024
Duration
1h 40m
Summary source
description
Last updated
Jun 24, 2026

Discusses society, culture.

Summary

Rob Fraser unveils the untold story of OUTWAY—from hawking socks on street corners to building an eight-figure empire. Surviving near-catastrophic business crises, he leveraged lessons from his professional sports career to navigate the business world. Discover the counterintuitive mental models that transformed a world-class athlete into a business maver…

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Show notes

Rob Fraser unveils the untold story of OUTWAY—from hawking socks on street corners to building an eight-figure empire. Surviving near-catastrophic business crises, he leveraged lessons from his professional sports career to navigate the business world. Discover the counterintuitive mental models that transformed a world-class athlete into a business maverick, turning the humble sock into a ten-million-dollar revolution. As a special offer to listeners, the TKP community can get 30% off using the

Themes

  • society
  • culture