April Dunford
The Knowledge Project
April Dunford: The Marketing Expert
- Published
- August 20, 2024
- Duration
- 1h 17m
- Summary source
- description
- Last updated
- Jun 24, 2026
Discusses society, culture.
Summary
Former IBM executive April Dunford reveals the sophisticated frameworks behind market leadership. This isn't about marketing tactics but how category leaders reshape markets to their advantage. Drawing from decades of experience, Dunford shares the nuanced art of market definition, competitive positioning, and strategic narrative. These are essential insi…
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Show notes
Former IBM executive April Dunford reveals the sophisticated frameworks behind market leadership. This isn't about marketing tactics but how category leaders reshape markets to their advantage. Drawing from decades of experience, Dunford shares the nuanced art of market definition, competitive positioning, and strategic narrative. These are essential insights for leaders who understand that winning isn't about being better—it's about being different in meaningful ways. -- Newsletter - The Brain
Themes
- society
- culture