Cover art for Masters of Scale

Cannes Lions’ battle of the brands: Starbucks’ stumble, World Cup ads, and more

Masters of Scale

Published
June 30, 2026
Duration
31:28
Summary source
description
Last updated
Jun 30, 2026

Discusses ai.

Summary

Every year at Cannes Lions, the advertising world takes stock of itself — what's working, what's not, and what it's pretending not to notice. Autodesk CMO Dara Treseder joins Rapid Response live from the festival to cut through the noise. She breaks down the industry's complicated relationship with AI, weighs in on the hottest and most overrated campaigns…

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Show notes

Every year at Cannes Lions, the advertising world takes stock of itself — what's working, what's not, and what it's pretending not to notice. Autodesk CMO Dara Treseder joins Rapid Response live from the festival to cut through the noise. She breaks down the industry's complicated relationship with AI, weighs in on the hottest and most overrated campaigns of the year including sharp takes on Nike, Adidas, and Starbucks, and explains why the path from CMO to CEO is suddenly the most interesting c

Themes

  • ai