Relevance is a sport: Gap’s Richard Dickson on swinging, missing, and winning
Masters of Scale
- Published
- July 7, 2026
- Duration
- 26:50
- Summary source
- description
- Last updated
- Jul 7, 2026
Discusses Gap was never uncool. It just disappeared. CEO Richard Dickson joins Rapid Response to explain how h…
Summary
Gap was never uncool. It just disappeared. CEO Richard Dickson joins Rapid Response to explain how he's bringing it back, using the same pop culture playbook he used to resurrect Barbie at Mattel. He breaks down why he tracks "brand love" metrics on a dashboard hourly, why Sydney Sweeney's viral jeans ad was actually good news for the whole industry, and …
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Show notes
Gap was never uncool. It just disappeared. CEO Richard Dickson joins Rapid Response to explain how he's bringing it back, using the same pop culture playbook he used to resurrect Barbie at Mattel. He breaks down why he tracks "brand love" metrics on a dashboard hourly, why Sydney Sweeney's viral jeans ad was actually good news for the whole industry, and why the biggest risk a brand can take is playing it safe. Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy