Inside the big business of the creator economy, with Ali Berman and Raina Penchansky
Decoder with Nilay Patel
- Published
- July 6, 2026
- Duration
- 1h 8m
- Summary source
- description
- Last updated
- Aug 19, 2026
Discusses Today I’m talking with Ali Berman and Raina Penchansky, who run the Creators Division at United Tale…
Summary
Today I’m talking with Ali Berman and Raina Penchansky, who run the Creators Division at United Talent Agency. UTA is an enormous talent agency, and Ali and Raina's creators division represents some of the biggest creators and influencers in the world. So I really wanted to know how Raina and Ali identify up-and-coming talent, how they work with that tale…
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Show notes
Today I’m talking with Ali Berman and Raina Penchansky, who run the Creators Division at United Talent Agency. UTA is an enormous talent agency, and Ali and Raina's creators division represents some of the biggest creators and influencers in the world. So I really wanted to know how Raina and Ali identify up-and-coming talent, how they work with that talent to build durable businesses, and what the machinations of being a top creator actually look like in practice. Read the full interview transc