Can World Cup mania grow MLS in the U.S.?
Planet Money
- Published
- July 17, 2026
- Duration
- 26:07
- Summary source
- description
- Last updated
- Sep 6, 2026
Discusses As the World Cup comes to a close, so does a massive real-time experiment happening just around the …
Summary
As the World Cup comes to a close, so does a massive real-time experiment happening just around the edges. Major League Soccer – the top men’s professional soccer league in the U.S. and Canada – has been scrambling to take advantage of this once-in-a-generation opportunity when average American sports fans suddenly cared a lot about soccer.In between Worl…
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Show notes
As the World Cup comes to a close, so does a massive real-time experiment happening just around the edges. Major League Soccer – the top men’s professional soccer league in the U.S. and Canada – has been scrambling to take advantage of this once-in-a-generation opportunity when average American sports fans suddenly cared a lot about soccer.In between World Cup matches, NPR Sports Correspondent Becky Sullivan has been following Major League Soccer executives as they try to figure out how best to