Serena Williams on winning in business
Masters of Scale
- Published
- July 28, 2026
- Duration
- 25:56
- Summary source
- description
- Last updated
- Jul 28, 2026
Discusses Serena Williams doesn't just defy convention on the court. She’s also applying her competitive minds…
Summary
Serena Williams doesn't just defy convention on the court. She’s also applying her competitive mindset to entrepreneurship and venture investing, recently rebranding her firm from Serena Ventures to StarFire Ventures. Serena joins Bob Safian to discuss how she identified the 16 unicorns now in her portfolio, what she looks for in founders, and how partner…
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Show notes
Serena Williams doesn't just defy convention on the court. She’s also applying her competitive mindset to entrepreneurship and venture investing, recently rebranding her firm from Serena Ventures to StarFire Ventures. Serena joins Bob Safian to discuss how she identified the 16 unicorns now in her portfolio, what she looks for in founders, and how partnerships with companies from Nike to Ro fit into her broader vision. Recorded live at the Reckitt Catalyst event in Palm Beach, Serena also opens