The new rules of brand building, with Wieden+Kennedy CEO
Masters of Scale
- Published
- August 4, 2026
- Duration
- 30:08
- Summary source
- description
- Last updated
- Aug 4, 2026
Discusses ai.
Summary
For decades, Wieden+Kennedy has defined the brands that shape culture. Now, as economic uncertainty, AI, and shifting consumer expectations rewrite the rules of business, CEO Neal Arthur joins Rapid Response to break down why understanding your audience is no longer just the marketing team's job. Arthur shares what today's most successful brands are getti…
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Show notes
For decades, Wieden+Kennedy has defined the brands that shape culture. Now, as economic uncertainty, AI, and shifting consumer expectations rewrite the rules of business, CEO Neal Arthur joins Rapid Response to break down why understanding your audience is no longer just the marketing team's job. Arthur shares what today's most successful brands are getting right and how leaders can better understand the culture that moves their customers. He also takes us behind the scenes of Nike's headline-ma
Themes
- ai