Cover art for Masters of Scale

Know which rules to break, with MTV co-founder Tom Freston

Masters of Scale

Published
August 13, 2026
Duration
31:35
Summary source
description
Last updated
Aug 14, 2026

Discusses Tom Freston is a cofounder of MTV and former CEO of Viacom. He joined host Jeff Berman to dig into t…

Summary

Tom Freston is a cofounder of MTV and former CEO of Viacom. He joined host Jeff Berman to dig into the wild stories and meaningful lessons from his life as an unconventional corporate leader. Freston reveals how MTV’s audience-first mentality and “subway car” approach to hiring helped the network scale into a cultural icon. Tom’s memoir is Unplugged: http…

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Show notes

Tom Freston is a cofounder of MTV and former CEO of Viacom. He joined host Jeff Berman to dig into the wild stories and meaningful lessons from his life as an unconventional corporate leader. Freston reveals how MTV’s audience-first mentality and “subway car” approach to hiring helped the network scale into a cultural icon. Tom’s memoir is Unplugged: https://www.simonandschuster.com/books/Unplugged/Tom-Freston/9781668089798See Privacy Policy at https://art19.com/privacy and California Privacy No