Why Food Founders Are Losing Money on Shelf Life Testing (And How to Fix It)
Scaling Your Healthy Food Product
- Published
- May 22, 2026
- Duration
- 15:33
- Summary source
- description
- Last updated
- Aug 19, 2026
Discusses health.
Summary
If you're building a food, beverage, or CPG brand, shelf life testing is probably costing you more than it should — in money, time, and missed opportunities. In this episode, we break down why so many founders treat shelf life like a black box, what it's actually costing them, and how bringing this process in-house can completely change the trajectory of …
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Show notes
If you're building a food, beverage, or CPG brand, shelf life testing is probably costing you more than it should — in money, time, and missed opportunities. In this episode, we break down why so many founders treat shelf life like a black box, what it's actually costing them, and how bringing this process in-house can completely change the trajectory of your brand. We're also announcing the Shelf Life Mini Course — a founder-focused workshop starting June 5th designed to help you manage shelf l
Themes
- health