Go to the trade show… but don't make this mistake
Scaling Your Healthy Food Product
- Published
- February 7, 2026
- Duration
- 13:38
- Summary source
- description
- Last updated
- Aug 16, 2026
Discusses health.
Summary
In this conversation, Jacinta Kemboi discusses the critical role of trade shows in scaling food businesses and emphasizes the importance of understanding product readiness before presenting to retailers. She introduces the ETS method framework, which helps entrepreneurs evaluate their product's state and prepare for successful market entry. The conversati…
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Show notes
In this conversation, Jacinta Kemboi discusses the critical role of trade shows in scaling food businesses and emphasizes the importance of understanding product readiness before presenting to retailers. She introduces the ETS method framework, which helps entrepreneurs evaluate their product's state and prepare for successful market entry. The conversation highlights the risks of rushing into retail without proper preparation and the significance of maintaining trust with buyers. Takeaways -Go
Themes
- health