Cover art for Scaling Your Healthy Food Product

Expert Segment

Scaling Your Healthy Food Product

Expert Segment: Clean Labels, Cocoa Volatility, and the Power of Upcycling — with Brad Buchholz of POM Wonderful

Published
October 18, 2025
Duration
44:49
Summary source
description
Last updated
Aug 16, 2026

Discusses health.

Summary

In this expert segment, Brad Buchholz, VP of Business Development at POM Wonderful, shares how clean-label innovation, upcycling, and grit are shaping the future of food. From the MAHA movement and microbiome health to rising cocoa costs and ingredient reformulation, Brad reveals how founders can create products that are both sustainable and scalable — wi…

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Show notes

In this expert segment, Brad Buchholz, VP of Business Development at POM Wonderful, shares how clean-label innovation, upcycling, and grit are shaping the future of food. From the MAHA movement and microbiome health to rising cocoa costs and ingredient reformulation, Brad reveals how founders can create products that are both sustainable and scalable — without sacrificing performance. We also dive into one of the most overlooked growth levers for better-for-you brands: shelf life. Brad explains

Themes

  • health