Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants
How I Built This with Guy Raz
- Published
- August 17, 2026
- Duration
- 1h 19m
- Summary source
- description
- Last updated
- Aug 17, 2026
Discusses Laura Modi set out to build a better infant formula. What followed was years of setbacks: a cripplin…
Summary
Laura Modi set out to build a better infant formula. What followed was years of setbacks: a crippling dispute with the FDA, a frustrating search for a manufacturer, and the constant fear that the company would run out of money before it reached customers.But today, Bobbie generates over $100 million a year and has captured nearly 4% of the U.S. infant for…
Intelligent Report
Sign in to read teasers, or upgrade to Research Pro to commission intelligent report for this episode. Learn more →
Show notes
Laura Modi set out to build a better infant formula. What followed was years of setbacks: a crippling dispute with the FDA, a frustrating search for a manufacturer, and the constant fear that the company would run out of money before it reached customers.But today, Bobbie generates over $100 million a year and has captured nearly 4% of the U.S. infant formula market by challenging one of the most protected industries in America.In this conversation, Laura explains how she made it through—and why