Cover art for How I Built This with Guy Raz

Advice Line with Carlton Calvin of Razor

How I Built This with Guy Raz

Published
August 20, 2026
Duration
42:58
Summary source
description
Last updated
Aug 20, 2026

Discusses Today’s callers: Shawn from Saskatchewan weighs whether brand-building or licensing is best for his …

Summary

Today’s callers: Shawn from Saskatchewan weighs whether brand-building or licensing is best for his card-based party game. Then Shirin in Texas wants to differentiate her graphic stationery in a crowded Etsy marketplace. And Mark from New Jersey works through refocusing his line of craft spirits. Plus, Carlton’s recent efforts to pass on his trendspotttin…

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Show notes

Today’s callers: Shawn from Saskatchewan weighs whether brand-building or licensing is best for his card-based party game. Then Shirin in Texas wants to differentiate her graphic stationery in a crowded Etsy marketplace. And Mark from New Jersey works through refocusing his line of craft spirits. Plus, Carlton’s recent efforts to pass on his trendspottting talent to the next generation.Thank you to the founders of Youlogy, Honey Bespoke Stationery & Paper Goods, and Little Water Distillery for b

Advice Line with Carlton Calvin of Razor | How I Built This with Guy Raz | Vagelintel