How to Reach the Unreachable Voter
Pod Save America
- Published
- August 23, 2026
- Duration
- 1h 14m
- Summary source
- description
- Last updated
- Aug 23, 2026
Discusses How can Democrats reach the elusive swing voter? Danielle Butterfield, executive director of Priorit…
Summary
How can Democrats reach the elusive swing voter? Danielle Butterfield, executive director of Priorities USA, one of the most important PACs in Democratic politics, joins Dan to talk about Priorities' attempts to reshape how Democratic campaigns think about targeting voters on the internet. She breaks down their research into how voters are looking for inf…
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Show notes
How can Democrats reach the elusive swing voter? Danielle Butterfield, executive director of Priorities USA, one of the most important PACs in Democratic politics, joins Dan to talk about Priorities' attempts to reshape how Democratic campaigns think about targeting voters on the internet. She breaks down their research into how voters are looking for information on search engines, why campaigns need to rethink how they talk to voters on YouTube, and how Priorities USA is getting out ahead of 20