Ford's Jim Farley on beating China, and the storm nobody sees coming
Masters of Scale
- Published
- August 25, 2026
- Duration
- 28:23
- Summary source
- description
- Last updated
- Aug 30, 2026
Discusses With the ongoing disruption in the Strait of Hormuz and fuel prices still elevated, few auto executi…
Summary
With the ongoing disruption in the Strait of Hormuz and fuel prices still elevated, few auto executives are feeling the pressure more acutely than Ford Motor Company CEO Jim Farley. He joins Rapid Response to give a candid account of what the turmoil means for the auto industry, and for an iconic American brand navigating one of the most turbulent moments…
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Show notes
With the ongoing disruption in the Strait of Hormuz and fuel prices still elevated, few auto executives are feeling the pressure more acutely than Ford Motor Company CEO Jim Farley. He joins Rapid Response to give a candid account of what the turmoil means for the auto industry, and for an iconic American brand navigating one of the most turbulent moments in its history. Farley gets frank about the China threat reshaping the global auto business, and his frustration with Ford's own ingenuity. Pl