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Lula vs Bolsonaro Ads Heat Up | Global News
- Published
- August 29, 2026
- Duration
- 1:43
- Summary source
- description
- Last updated
- Aug 30, 2026
Discusses daily.
Summary
Brazil’s presidential race is entering a fever pitch as Lula and Bolsonaro prepare to blast out free TV and radio ads — a battleground where traditional media still holds immense power, especially among older voters. With social media dominating headlines, these broadcasts remain the most trusted source for many Brazilians, and experts warn the upcoming a…
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Show notes
Brazil’s presidential race is entering a fever pitch as Lula and Bolsonaro prepare to blast out free TV and radio ads — a battleground where traditional media still holds immense power, especially among older voters. With social media dominating headlines, these broadcasts remain the most trusted source for many Brazilians, and experts warn the upcoming ads will be even more aggressive and raw than last time. Airtime is doled out by party size, not cash, keeping the playing field somewhat level
Themes
- daily