Focus Groups on a Budget: How Food Entrepreneurs Can Get Real Feedback Without a Sensory Lab
Scaling Your Healthy Food Product
- Published
- August 28, 2026
- Duration
- 12:02
- Summary source
- description
- Last updated
- Oct 4, 2026
Discusses health.
Summary
#83 You don't need a $10,000 sensory lab to know if your product actually works. In this episode, Jacinta shares innovative and cost-effective ways for food entrepreneurs to gather customer feedback through focus groups, especially for those who can't afford expensive sensory labs. Using a real kombucha case study, she walks through exactly how to organiz…
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Show notes
#83 You don't need a $10,000 sensory lab to know if your product actually works. In this episode, Jacinta shares innovative and cost-effective ways for food entrepreneurs to gather customer feedback through focus groups, especially for those who can't afford expensive sensory labs. Using a real kombucha case study, she walks through exactly how to organize a focus group with friends and regional groups, what questions actually get useful answers, and how the process does double duty: sharpening
Themes
- health