Bruce Brandes
Healthcare NOW Radio Podcast Network - Discussions on healthcare including technology, innovation, policy, data security, telehealth and more. Visit HealthcareNOWRadio.com
The Healthtech Marketing Show: Finding Your True Customer Profile with Bruce Brandes
- Published
- August 14, 2026
- Duration
- 42:56
- Summary source
- description
- Last updated
- Sep 6, 2026
Discusses openai, anthropic, agents.
Summary
Finding Your True Customer Profile with Bruce Brandes In this episode, host Adam Turinas sits down with Bruce Brandes, a 35-year healthtech veteran. Together with his longtime friend and business partner Brian Shulman, he is building WhaleHawk, which they call the first agentic sales accelerator built specifically for healthcare. We dig into why go-to-mar…
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Show notes
Finding Your True Customer Profile with Bruce Brandes In this episode, host Adam Turinas sits down with Bruce Brandes, a 35-year healthtech veteran. Together with his longtime friend and business partner Brian Shulman, he is building WhaleHawk, which they call the first agentic sales accelerator built specifically for healthcare. We dig into why go-to-market in healthcare is so uniquely hard, why generic prompting in Claude or ChatGPT will not solve it, and what it actually takes to combine AI w
Themes
- openai
- anthropic
- agents