Branded fruit: How produce got “Honeycrisp-ified"
Planet Money
- Published
- August 28, 2026
- Duration
- 33:43
- Summary source
- description
- Last updated
- Sep 6, 2026
Discusses The produce aisle is changing. You’ve noticed this, I’m sure. It is now full of superstar fruits and…
Summary
The produce aisle is changing. You’ve noticed this, I’m sure. It is now full of superstar fruits and vegetables: The Honeycrisp apple, The Cotton Candy grape, The Cuties mandarin orange. They stand out. They cost more. They have branding and sometimes trademarks and patent-ish kinds of protections.And now – it’s happening in the tomato bin too! Where once…
Intelligent Report
Sign in to read teasers, or upgrade to Research Pro to commission intelligent report for this episode. Learn more →
Show notes
The produce aisle is changing. You’ve noticed this, I’m sure. It is now full of superstar fruits and vegetables: The Honeycrisp apple, The Cotton Candy grape, The Cuties mandarin orange. They stand out. They cost more. They have branding and sometimes trademarks and patent-ish kinds of protections.And now – it’s happening in the tomato bin too! Where once there were just plain old cherry or grape tomatoes, now there are Sugar Bombs, and Flavor Bombs, and Lolli Bombs and Sprinkles.Today, we are p