The Healthtech Marketing Show
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The Healthtech Marketing Show: Why Social Selling Beats Cold Outreach and What Actually Works Now
- Published
- August 30, 2026
- Duration
- 37:41
- Summary source
- description
- Last updated
- Sep 9, 2026
Discusses ai.
Summary
Why Social Selling Beats Cold Outreach and What Actually Works Now On this episode host Adam Turinas closes out the four-part series on AI and sales enablement, and sits down with Tim Hughes, co-founder of DLA Ignite and one of the most respected voices in social selling. If you have felt like the channels you used to count on for pipeline just are not pr…
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Show notes
Why Social Selling Beats Cold Outreach and What Actually Works Now On this episode host Adam Turinas closes out the four-part series on AI and sales enablement, and sits down with Tim Hughes, co-founder of DLA Ignite and one of the most respected voices in social selling. If you have felt like the channels you used to count on for pipeline just are not producing the way they used to, you’re not alone. Cold call connection rates have dropped to around 3 percent, email is getting buried by spam fi
Themes
- ai