Advice Line with Ben Goodwin of Olipop
How I Built This with Guy Raz
- Published
- September 3, 2026
- Duration
- 48:01
- Summary source
- description
- Last updated
- Sep 6, 2026
Discusses Today’s callers: Darin from North Carolina seeks guidance on consumer education as his ghee-based sn…
Summary
Today’s callers: Darin from North Carolina seeks guidance on consumer education as his ghee-based snack brand grows into major retailers. Then Sarah from Massachusetts explores scaling pathways for her ‘never-frozen’ gluten-free baked goods. And John from Ohio considers whether online sales can turn around his local food co-op. Plus, Ben comments on the d…
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Show notes
Today’s callers: Darin from North Carolina seeks guidance on consumer education as his ghee-based snack brand grows into major retailers. Then Sarah from Massachusetts explores scaling pathways for her ‘never-frozen’ gluten-free baked goods. And John from Ohio considers whether online sales can turn around his local food co-op. Plus, Ben comments on the drivers of Olipop’s nearly $2 billion valuation, and critiques a common piece of business advice that often holds founders back. Thank you to th