The Healthtech Marketing Show
Healthcare NOW Radio Podcast Network - Discussions on healthcare including technology, innovation, policy, data security, telehealth and more. Visit HealthcareNOWRadio.com
The Healthtech Marketing Show: Propensity Modeling: How to Find Your Most Valuable Leads
- Published
- September 7, 2026
- Duration
- 41:28
- Summary source
- description
- Last updated
- Sep 23, 2026
Discusses Propensity Modeling: How to Find Your Most Valuable Leads Does your team keep chasing more leads but…
Summary
Propensity Modeling: How to Find Your Most Valuable Leads Does your team keep chasing more leads but can’t explain why the pipeline doesn’t turn into revenue? This episode is for you. On this episode host Adam Turinas speaks with Aaron Burnett, founder and CEO of Wheelhouse DMG, who built his agency specifically for privacy-first industries like healthcar…
Intelligent Report
Sign in to read teasers, or upgrade to Research Pro to commission intelligent report for this episode. Learn more →
Show notes
Propensity Modeling: How to Find Your Most Valuable Leads Does your team keep chasing more leads but can’t explain why the pipeline doesn’t turn into revenue? This episode is for you. On this episode host Adam Turinas speaks with Aaron Burnett, founder and CEO of Wheelhouse DMG, who built his agency specifically for privacy-first industries like healthcare and medtech, and he walked Adam through something most agencies can’t do: predicting the dollar value of a lead in real time, without ever to