Bogg Bag
How I Built This with Guy Raz
Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
- Published
- September 7, 2026
- Duration
- 1h 23m
- Summary source
- description
- Last updated
- Sep 11, 2026
Discusses Kim’s inspiration to launch a business came from an unlikely source: Her son’s Crocs. She thought th…
Summary
Kim’s inspiration to launch a business came from an unlikely source: Her son’s Crocs. She thought the durable, washable material would make a great beach bag. So she designed one. But after investing her savings—inlcuding some of her kids’ college fund—Kim was crushed when her first major shipment of Bogg bags was defective. It knocked her so off balance,…
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Show notes
Kim’s inspiration to launch a business came from an unlikely source: Her son’s Crocs. She thought the durable, washable material would make a great beach bag. So she designed one. But after investing her savings—inlcuding some of her kids’ college fund—Kim was crushed when her first major shipment of Bogg bags was defective. It knocked her so off balance, that she put the entire business on hold. Then something unexpected happened.The few thousand customers who already had a bag….clamored for mo