Rapid Response
Masters of Scale
Rapid Response: On's 16-year overnight success: Zendaya, Federer, and outrunning competition
- Published
- September 12, 2026
- Duration
- 27:07
- Summary source
- description
- Last updated
- Sep 15, 2026
Discusses On built a $4 billion sports brand in 16 years with a garden hose, a Roger Federer dinner in Zurich,…
Summary
On built a $4 billion sports brand in 16 years with a garden hose, a Roger Federer dinner in Zurich, and a young designer who watched a Halloween YouTube video. Co-founder and co-CEO David Allemann joins Rapid Response to explain why the defining decade for On is still ahead, and why being the most premium brand matters more than being the biggest. He bre…
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Show notes
On built a $4 billion sports brand in 16 years with a garden hose, a Roger Federer dinner in Zurich, and a young designer who watched a Halloween YouTube video. Co-founder and co-CEO David Allemann joins Rapid Response to explain why the defining decade for On is still ahead, and why being the most premium brand matters more than being the biggest. He breaks down the leadership shake-up that brought him back into a CEO role, and what the first-of-its-kind LightSpray robotic process says about On