Rebranding in a war zone, with Prosper Global (formerly Mercy Corps)
Masters of Scale
- Published
- September 22, 2026
- Duration
- 26:45
- Summary source
- description
- Last updated
- Sep 22, 2026
Discusses The world has never faced so many humanitarian crises at once, and the systems built to respond to t…
Summary
The world has never faced so many humanitarian crises at once, and the systems built to respond to them are fraying. Tjada McKenna, CEO of Prosper Global — the organization long known as Mercy Corps — joins Rapid Response during UN General Assembly week to share what she's seeing firsthand from Syria to Sudan to Ukraine to Gaza, and why she rebranded a 40…
Intelligent Report
Sign in to read teasers, or upgrade to Research Pro to commission intelligent report for this episode. Learn more →
Show notes
The world has never faced so many humanitarian crises at once, and the systems built to respond to them are fraying. Tjada McKenna, CEO of Prosper Global — the organization long known as Mercy Corps — joins Rapid Response during UN General Assembly week to share what she's seeing firsthand from Syria to Sudan to Ukraine to Gaza, and why she rebranded a 40-year-old institution in the middle of a funding crisis rather than in spite of one. She explains how the Strait of Hormuz conflict is quietly