The Domino’s Pizza Tracker Theory of Everything
Planet Money
- Published
- September 18, 2026
- Duration
- 32:22
- Summary source
- description
- Last updated
- Oct 4, 2026
Discusses Did a pizza restaurant’s humble status page change how we wait forever? When you order a Lyft or Ube…
Summary
Did a pizza restaurant’s humble status page change how we wait forever? When you order a Lyft or Uber, you get texts every few minutes about your car approaching and arriving. When you have a package coming, you get a notification when it’s shipped, when it’s en route, and when it’s out for delivery. Why do so many companies send these constant updates?We…
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Show notes
Did a pizza restaurant’s humble status page change how we wait forever? When you order a Lyft or Uber, you get texts every few minutes about your car approaching and arriving. When you have a package coming, you get a notification when it’s shipped, when it’s en route, and when it’s out for delivery. Why do so many companies send these constant updates?We have a theory: It’s because of Domino’s. In 2008, Domino’s launched the Pizza Tracker, a novel tool that delighted customers by allowing them