How to build a billion-dollar sports team from scratch, with Golden State Valkyries’ Jess Smith
Masters of Scale
- Published
- September 24, 2026
- Duration
- 37:02
- Summary source
- description
- Last updated
- Sep 25, 2026
Discusses When Jess Smith became employee number one for the Bay Area’s WNBA expansion team, the future was a …
Summary
When Jess Smith became employee number one for the Bay Area’s WNBA expansion team, the future was a blank slate. Now, the Golden State Valkyries brand is boasting a unicorn valuation in just its second season. Smith talks with host Jeff Berman about building the brand from scratch, the rise of women’s professional sports, and why so many women in the C-Su…
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Show notes
When Jess Smith became employee number one for the Bay Area’s WNBA expansion team, the future was a blank slate. Now, the Golden State Valkyries brand is boasting a unicorn valuation in just its second season. Smith talks with host Jeff Berman about building the brand from scratch, the rise of women’s professional sports, and why so many women in the C-Suite are former athletes. Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https:/