“Yes.” Building Claude Code for Marketing | Kashish, Hightouch
The Neon Show
- Published
- September 25, 2026
- Duration
- 56:15
- Summary source
- description
- Last updated
- Sep 30, 2026
Discusses openai, anthropic, google-ai.
Summary
Now, everyone’s talking about building AI harnesses and context layers. Kashish has been building these for years and Hightouch has now reached a stage where they are challenging giants like Adobe and Salesforce while crossing $100M in revenue.In this episode we discussed how and why LLMs like ChatGPT and Gemini are failing marketing teams at enterprises,…
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Show notes
Now, everyone’s talking about building AI harnesses and context layers. Kashish has been building these for years and Hightouch has now reached a stage where they are challenging giants like Adobe and Salesforce while crossing $100M in revenue.In this episode we discussed how and why LLMs like ChatGPT and Gemini are failing marketing teams at enterprises, why marketing is a coding problem, what makes a harness “ thick”, why it’s a CEO’s job to be Chief Pipeline Generator in early years, controve
Themes
- openai
- anthropic
- google-ai