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Seventh Generation

How I Built This with Guy Raz

Seventh Generation: Alan Newman and Jeffrey Hollender. A Partnership that Flourished—until it Failed. (2021)

Published
September 28, 2026
Duration
1h 31m
Summary source
description
Last updated
Sep 28, 2026

Discusses With its eco-friendly paper towels, diapers, and cleansers, Seventh Generation was one of the first—…

Summary

With its eco-friendly paper towels, diapers, and cleansers, Seventh Generation was one of the first—and most successful—green household brands to hit the market. But in the early 1990s, its two founders had a bitter falling out.Alan Newman and Jeffrey Hollender have barely spoken since that time, but they both agreed to come on the show to talk about the …

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Show notes

With its eco-friendly paper towels, diapers, and cleansers, Seventh Generation was one of the first—and most successful—green household brands to hit the market. But in the early 1990s, its two founders had a bitter falling out.Alan Newman and Jeffrey Hollender have barely spoken since that time, but they both agreed to come on the show to talk about the business they were both passionate about, and the delicate nature of partnership.What you'll learn: Why Alan says his great strength—and his gr

Seventh Generation: Seventh Generation: Alan Newman and Jeffrey Hollender. A Partnership that Flourished—until it Failed. (2021) | How I Built This with Guy Raz | Vagelintel