The Healthtech Marketing Show
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The Healthtech Marketing Show: Why Splitting Brand and Demand Gen Will Sink Your Marketing Team
- Published
- September 28, 2026
- Duration
- 50:35
- Summary source
- description
- Last updated
- Sep 30, 2026
Discusses ai.
Summary
If you’ve ever wondered why splitting your brand budget from your demand gen budget always seems to end with brand getting cut first, this episode is for you. Host Adam Turinas sat down with Drew Neisser, founder of CMO Huddles, a peer community built exclusively for B2B CMOs with over 800 members, to dig into what’s actually changed for CMOs in the AI er…
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Show notes
If you’ve ever wondered why splitting your brand budget from your demand gen budget always seems to end with brand getting cut first, this episode is for you. Host Adam Turinas sat down with Drew Neisser, founder of CMO Huddles, a peer community built exclusively for B2B CMOs with over 800 members, to dig into what’s actually changed for CMOs in the AI era, and what hasn’t. They talk about why AI is turning competent content into a commodity, and why that actually makes human judgment, humor, an
Themes
- ai