The Healthtech Marketing Show
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The Healthtech Marketing Show: Why Buyers Stopped Believing Your ROI Story and Other Big Issues in 2026
- Published
- October 5, 2026
- Duration
- 34:30
- Summary source
- description
- Last updated
- Oct 18, 2026
Discusses If you skipped every healthtech conference this year, this episode is your catch-up call. On this ep…
Summary
If you skipped every healthtech conference this year, this episode is your catch-up call. On this episode host Adam Turnias talks to Colin Hung, Editor-in-Chief at Swaay.Health and Healthcare IT Today, who is on pace to attend 50 conferences in 2026, roughly one a week, which means he sees more vendor pitches and more buyer conversations than almost anyon…
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Show notes
If you skipped every healthtech conference this year, this episode is your catch-up call. On this episode host Adam Turnias talks to Colin Hung, Editor-in-Chief at Swaay.Health and Healthcare IT Today, who is on pace to attend 50 conferences in 2026, roughly one a week, which means he sees more vendor pitches and more buyer conversations than almost anyone else in this industry. Adam asked him what has actually changed on the show floor this year, and his answer should worry anyone still pitchin