Virtual influencer marketing: A meta-analytic review (Barari et al., 2026) | FT50 JAMS
Revise and Resubmit - The Mayukh Show
- Published
- August 16, 2026
- Duration
- 1h 41m
- Summary source
- description
- Last updated
- Oct 11, 2026
Discusses English Podcast Starts at 00:00:00Bengali Podcast Starts at 00:42:13Hindi Podcast Starts at 01:01:25…
Summary
English Podcast Starts at 00:00:00Bengali Podcast Starts at 00:42:13Hindi Podcast Starts at 01:01:25Danish Podcast Starts at 01:23:05ReferenceBarari, M. M., Eisend, M., & Kulczynski, A. (2026). Virtual influencer marketing: A meta-analytic review. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-026-01186-wYoutube Channelhttp…
Intelligent Report
Sign in to read teasers, or upgrade to Research Pro to commission intelligent report for this episode. Learn more →
Show notes
English Podcast Starts at 00:00:00Bengali Podcast Starts at 00:42:13Hindi Podcast Starts at 01:01:25Danish Podcast Starts at 01:23:05ReferenceBarari, M. M., Eisend, M., & Kulczynski, A. (2026). Virtual influencer marketing: A meta-analytic review. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-026-01186-wYoutube Channelhttps://www.youtube.com/@weekendresearcherPodcast Websitehttps://mayukhmukhopadhyay.com/reviseandresubmitAOM SIM Curriculum Committeehttps://sim.a