Sweet Loren’s: Loren Castle. How A Recipe Makeover Built a National Cookie Brand
How I Built This with Guy Raz
- Published
- October 19, 2026
- Duration
- 1h 4m
- Summary source
- description
- Last updated
- Oct 20, 2026
Discusses Loren Castle started baking cookies after surviving cancer in her early twenties. Five years later, …
Summary
Loren Castle started baking cookies after surviving cancer in her early twenties. Five years later, Sweet Loren’s refrigerated cookie dough was generating just $350,000 a year. But instead of giving up, she listened to customers, and reinvented the dough without gluten, dairy, eggs or nuts. That transformation turned a small regional business into a natio…
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Show notes
Loren Castle started baking cookies after surviving cancer in her early twenties. Five years later, Sweet Loren’s refrigerated cookie dough was generating just $350,000 a year. But instead of giving up, she listened to customers, and reinvented the dough without gluten, dairy, eggs or nuts. That transformation turned a small regional business into a national brand sold in more than 30,000 stores.WHAT YOU'LL LEARNHow surviving cancer at 22 inspired Loren to rethink her career and develop a passio