Cover art for How I Built This with Guy Raz

Advice Line with Seth Berkowitz of Insomnia Cookies

How I Built This with Guy Raz

Published
October 22, 2026
Duration
43:48
Summary source
description
Last updated
Oct 23, 2026

Discusses Today’s callers: Kohindo from New York is looking to reboot her African-rooted fashion brand after l…

Summary

Today’s callers: Kohindo from New York is looking to reboot her African-rooted fashion brand after losing a few key retailers. Then Tara from San Diego considers avenues to educate consumers about the benefits of her wool sauna hats. And Carol from Houston wonders whether to market her collegiate purses and accessories l to students or their gift-giving f…

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Show notes

Today’s callers: Kohindo from New York is looking to reboot her African-rooted fashion brand after losing a few key retailers. Then Tara from San Diego considers avenues to educate consumers about the benefits of her wool sauna hats. And Carol from Houston wonders whether to market her collegiate purses and accessories l to students or their gift-giving family members. Plus, Seth lays out his ambitions to quadruple Insomnia’s locations and become a global chain — without turning to franchising.T

Advice Line with Seth Berkowitz of Insomnia Cookies | How I Built This with Guy Raz | Vagelintel