Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Deal Registration to Protect Channel Revenue
- Published
- June 22, 2026
- Duration
- 10:24
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses Lucas and Luna focus on deal registration — how B2B marketers in the channel ecosystem leverage it t…
Summary
Lucas and Luna focus on deal registration — how B2B marketers in the channel ecosystem leverage it to prevent partner conflict, forecast accurately, and defend margins. They walk through a concrete example: a cybersecurity vendor that uses automated deal reg to reduce channel conflict by 40% and shorten deal cycles by 18 days. The hosts discuss rules of e…
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Show notes
Lucas and Luna focus on deal registration — how B2B marketers in the channel ecosystem leverage it to prevent partner conflict, forecast accurately, and defend margins. They walk through a concrete example: a cybersecurity vendor that uses automated deal reg to reduce channel conflict by 40% and shorten deal cycles by 18 days. The hosts discuss rules of engagement, implementation pitfalls, and why deal registration remains underutilized in channel marketing. #DealRegistration #ChannelMarketing #