Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Deal Registration to Protect Channel Revenue
- Published
- July 10, 2026
- Duration
- 7:54
- Summary source
- description
- Last updated
- Aug 9, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how deal registration programs…
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how deal registration programs help vendors and partners avoid channel conflict and protect margin. They break down the mechanics: how a partner registers a deal, gets a discount, and the vendor enforces a 30- to 90-day exclusivity window. Lucas cites a Forrester study showing that comp…
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how deal registration programs help vendors and partners avoid channel conflict and protect margin. They break down the mechanics: how a partner registers a deal, gets a discount, and the vendor enforces a 30- to 90-day exclusivity window. Lucas cites a Forrester study showing that companies with formal deal registration see 15-20% higher partner satisfaction and 10% faster deal cycles. They also discuss a common pitfall—when