Lucas

How to Handle a Prospect Who Attacks Your Price

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses What do you do when a prospect attacks your price before you've even shown the full value? In this e…

Jul 4, 2026

How Sales Reps Can Use the Scarcity Principle to Close More Deals

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Episode 91 of Sales Leadership with Fexingo dives into the scarcity principle — the psychological tr…

Jul 3, 2026

How B2B Marketers Use Community-Led Growth to Close Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Episode 91 of B2B Marketing with Fexingo dives into community-led growth for enterprise sales. Lucas…

Jul 3, 2026

How B2B Marketers Use First-Party Data After Cookie Deprecation

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Episode 90 of B2B Marketing with Fexingo tackles the biggest shift in digital advertising: the death…

Jul 3, 2026

How to Sell Against a Competitor Already in the Building

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses You're three meetings deep with a prospect when you discover they already use a competitor's product…

Jul 3, 2026

How B2B Marketers Use Channel Partner Incentives to Drive Enterprise Revenue

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how channel partner incentives…

Jul 2, 2026

How B2B Marketers Use Customer Marketing for Expansion

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Episode 88 of B2B Marketing with Fexingo explores how B2B marketers use customer marketing to drive …

Jul 2, 2026

How to Navigate the BANT Qualification Framework

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses In this episode of Sales Leadership with Fexingo, Lucas and Luna unpack the BANT qualification frame…

Jul 2, 2026

How to Handle a Prospect Who Asks for a Discount

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses In this episode, Lucas and Luna tackle one of the most common sales challenges: the prospect who dem…

Jul 1, 2026

How B2B Marketers Use Sales Playbooks to Accelerate Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Episode 87 of B2B Marketing with Fexingo: Lucas and Luna dive into the unsung hero of enterprise sal…

Jul 1, 2026

How Sales Reps Can Use the Reciprocity Principle to Close More Deals

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Episode 86 of Sales Leadership with Fexingo dives into the reciprocity principle — the psychological…

Jul 1, 2026

How B2B Marketers Use Customer Advisory Boards to Close Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses In this episode, Lucas and Luna explore how B2B marketers leverage customer advisory boards (CABs) t…

Jul 1, 2026

How Sales Reps Can Use the Consistency Principle to Close More Deals

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Episode 85 of Sales Leadership with Fexingo explores the consistency principle in sales. Lucas and L…

Jul 1, 2026

How B2B Marketers Use Predictive Lead Scoring for Enterprise Sales

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses machine-learning.

Jul 1, 2026

How B2B Marketers Use Freemium to Unlock Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Episode 84 of B2B Marketing with Fexingo. Lucas and Luna dive into the freemium-to-enterprise playbo…

Jun 30, 2026

How Sales Reps Can Use Social Proof to Close More Deals

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Episode 84 of Sales Leadership with Fexingo dives into the power of social proof in B2B sales. Lucas…

Jun 30, 2026

How B2B Marketers Use AI to Personalize at Scale for Enterprise

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses llm.

Jun 30, 2026

How Sales Reps Can Use the Door-in-the-Face Technique

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses In this episode of Sales Leadership with Fexingo, Lucas and Luna explore the door-in-the-face techni…

Jun 30, 2026

How Sales Reps Can Use the Foot-in-the-Door Technique

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Episode 82 of Sales Leadership with Fexingo digs into the foot-in-the-door technique — the classic p…

Jun 29, 2026

How AI Is Reshaping B2B Content Syndication

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses ai.

Jun 29, 2026

How B2B Marketers Use Dark Social to Track Enterprise Buying Committees

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna unpack the hidden channel of dark soci…

Jun 29, 2026

How Sales Reps Can Overcome the Halo Effect Bias

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Episode 81 of Sales Leadership with Fexingo digs into a cognitive bias that quietly sabotages deal r…

Jun 29, 2026

How B2B Marketers Use Buyer Intent Signals to Trigger Sales Outreach

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses In this episode, Lucas and Luna explore how B2B marketers at companies like Seismic and Drift use bu…

Jun 28, 2026

How Sales Reps Can Use the Endowment Effect

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Episode 80 of Sales Leadership with Fexingo dives into the endowment effect — the cognitive bias whe…

Jun 28, 2026

How B2B Marketers Use Intent Data to Prioritize Enterprise Accounts

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses In this episode, Lucas and Luna dive into the practical use of intent data for B2B demand generation…

Jun 28, 2026

How B2B Marketers Use White Space Analysis for Account Expansion

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into white space analysis — a sys…

Jun 27, 2026

How Sales Reps Can Use the Contrast Principle to Close More Deals

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Episode 78 of Sales Leadership with Fexingo dives into the contrast principle — a cognitive bias whe…

Jun 27, 2026

How to Handle a Prospect Who Ghosts You

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Getting ghosted by a prospect is frustrating, but it doesn't have to be the end of the deal. In this…

Jun 27, 2026

How B2B Marketers Use Pricing Packaging to Unlock Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Episode 77 of B2B Marketing with Fexingo dives into the art and science of pricing packaging for ent…

Jun 27, 2026

How to Reopen a Stalled Deal Without Looking Desperate

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Every sales rep hits the wall: a deal that was hot goes cold. Prospects stop returning emails, meeti…

Jun 26, 2026

How B2B Marketers Use Gong for Deal Coaching

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Lucas and Luna dive into how B2B marketing teams use conversation intelligence platforms like Gong t…

Jun 26, 2026

How B2B Marketers Use Win-Loss Analysis to Close More Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Episode 75 of B2B Marketing with Fexingo dives into win-loss analysis — the systematic practice of i…

Jun 26, 2026

How to Handle a Prospect Who Lies to You

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Not every lie from a prospect is malicious. In this episode of Sales Leadership with Fexingo, Lucas …

Jun 26, 2026

How Sales Reps Can Use the Framing Effect to Close More Deals

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses In this episode, Lucas and Luna explore the framing effect—how the way you present options can drama…

Jun 25, 2026

How B2B Marketers Use Sales-Network Data to Map Enterprise Decision-Makers

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Episode 74 of B2B Marketing with Fexingo: Lucas and Luna explore how B2B marketers can leverage sale…

Jun 25, 2026

How Sales Reps Can Use The Halo Effect To Close More Deals

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Episode 73 of Sales Leadership with Fexingo explores how the halo effect — the cognitive bias where …

Jun 25, 2026

How B2B Marketers Use Net Revenue Retention to Measure Growth

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Lucas and Luna dive into Net Revenue Retention (NRR) — the subscription metric that separates health…

Jun 25, 2026

How B2B Marketers Use AI-Powered Recommendation Engines for Upsells

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses ai.

Jun 24, 2026

How to Read a Prospect’s Silence and Close the Deal

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Lucas and Luna dive into the art of interpreting silence in B2B sales. Rather than fearing dead air …

Jun 24, 2026

How B2B Marketers Use Partner-Led Demand Gen for Enterprise Pipeline

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses In episode 71, Lucas and Luna explore how B2B marketers can leverage channel partners to generate en…

Jun 24, 2026

How Sales Reps Can Use the Zeigarnik Effect to Keep Prospects Engaged

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses In this episode of Sales Leadership with Fexingo, Lucas and Luna explore the Zeigarnik Effect—the ps…

Jun 24, 2026

How Sales Reps Can Turn Customer Success Stories into Deals

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Episode 70 of Sales Leadership with Fexingo: Lucas and Luna unpack a single, underused sales tactic—…

Jun 23, 2026

How B2B Marketers Use Community-Led Growth for Enterprise Pipeline

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how community-led growth is re…

Jun 23, 2026

How B2B Marketers Use Account Tiering to Maximize ABM ROI

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses In episode 69 of B2B Marketing with Fexingo, Lucas and Luna dive into how enterprise marketers use a…

Jun 23, 2026

How Sales Reps Can Use the Price Anchor to Close Deals

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses In this episode of Sales Leadership with Fexingo, Lucas and Luna explore the psychological power of …

Jun 23, 2026

How B2B Marketers Use Deal Registration to Protect Channel Revenue

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Lucas and Luna focus on deal registration — how B2B marketers in the channel ecosystem leverage it t…

Jun 22, 2026

How Sales Reps Can Build Reference Accounts That Close Deals

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses In this episode of Sales Leadership with Fexingo, Lucas and Luna explore how smart sales reps cultiv…

Jun 22, 2026

How B2B Marketers Use Zero-Party Data for Personalization

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Lucas and Luna explore how B2B marketers are leveraging zero-party data—information customers intent…

Jun 22, 2026

How Sales Reps Can Overcome the Sunk Cost Fallacy

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses In Episode 67 of Sales Leadership with Fexingo, Lucas and Luna dive into one of the most insidious p…

Jun 22, 2026

How Sales Reps Can Use The Decoy Effect To Close More Deals

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Episode 66 of Sales Leadership with Fexingo explores the decoy effect — the cognitive bias where add…

Jun 21, 2026

How B2B Marketers Use First-Party Data Without Third-Party Cookies

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Episode 66 of B2B Marketing with Fexingo dives into the shift away from third-party cookies and how …

Jun 21, 2026

How B2B Marketers Use Customer Success Stories as Sales Enablement

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses In this episode, Lucas and Luna explore how B2B marketers turn customer success stories into high-im…

Jun 21, 2026

How Sales Reps Can Use the Scarcity Principle Ethically

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses In this episode of Sales Leadership with Fexingo, Lucas and Luna dive into the scarcity principle in…

Jun 21, 2026

How Sales Reps Can Use Storytelling to Close Deals

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses In this episode of Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams,…

Jun 20, 2026

How B2B Marketers Use Review Sites to Win Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Lucas and Luna dive into how B2B marketers can turn third-party review sites like G2 and TrustRadius…

Jun 20, 2026

How B2B Marketers Use Salesforce to Predict Churn Before It Happens

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Lucas and Luna dive into predictive churn scoring using Salesforce data. They break down how a mid-m…

Jun 20, 2026

How Sales Reps Can Use Reciprocity to Close More Deals

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses In this episode of Sales Leadership with Fexingo, Lucas and Luna explore the power of reciprocity in…

Jun 20, 2026

How B2B Marketers Use Revenue Orchestration Platforms

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the world of revenue orchest…

Jun 19, 2026

How Sales Reps Can Use Buyer Personas to Shorten the Sales Cycle

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Lucas and Luna explore how detailed buyer personas can help sales reps qualify faster, personalize o…

Jun 19, 2026

How B2B Marketers Use Sales Playbooks for Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Episode 61 of B2B Marketing with Fexingo dives into how enterprise marketers build and deploy sales …

Jun 19, 2026

How Sales Reps Can Recover After Getting Ghosted

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Episode 61 of Sales Leadership with Fexingo tackles one of the most frustrating scenarios in B2B sal…

Jun 19, 2026

How B2B Marketers Use Dynamic Pricing in Enterprise Deals

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Lucas and Luna explore how B2B marketers are using dynamic pricing strategies to close enterprise de…

Jun 18, 2026

How Top Sales Reps Win Deals with Third-Party Validators

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses In Episode 60 of Sales Leadership with Fexingo, Lucas and Luna explore a powerful but underused clos…

Jun 18, 2026

How B2B Marketers Use Customer Interviews for Messaging That Converts

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses B2B marketing messaging often sounds generic because it's written in a conference room, not pulled f…

Jun 18, 2026

How Sales Reps Can Use the Endowment Effect to Close Faster

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses In this episode of Sales Leadership with Fexingo, Lucas and Luna explore the endowment effect—a beha…

Jun 18, 2026

How B2B Marketers Use Intent Data to Prioritize Accounts

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses In episode 58 of Fexingo's B2B Marketing show, Lucas and Luna explore how intent data helps enterpri…

Jun 17, 2026

When to Walk Away From a Deal That Looks Perfect

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Every sales rep has lost a deal they thought they had locked. But what about winning a deal that sec…

Jun 17, 2026

How B2B Marketers Use Sales and Marketing SDR Handoff SLAs

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna tackle a pain point every enterprise m…

Jun 17, 2026

How Sales Reps Can Use the Contrast Principle to Close

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Sales negotiations often stall because buyers lack a reference point for what a fair deal looks like…

Jun 17, 2026

How B2B Marketers Use Trigger Events in Real Time

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Lucas and Luna dive into the world of trigger-based marketing for B2B sales. They explore how compan…

Jun 16, 2026

How Sales Reps Can Use Loss Aversion to Close More Deals

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses In this episode of Sales Leadership with Fexingo, Lucas and Luna explore how loss aversion — the psy…

Jun 16, 2026

How B2B Marketers Use Dark Funnels to Capture Hidden Pipeline

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Episode 55 of B2B Marketing with Fexingo dives into dark funnels—the un-tracked channels where enter…

Jun 16, 2026

How Sales Reps Can Use the Challenger Sale in 2026

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Lucas and Luna dive into the Challenger Sale model and whether it still works in today's B2B buying …

Jun 16, 2026

How B2B Marketers Use Dark Social to Unlock Revenue

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna tackle one of the most elusive problem…

Jun 15, 2026

How Top Sales Reps Use Social Proof to Close Faster

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Lucas and Luna break down the mechanics of social proof in enterprise sales — how top reps leverage …

Jun 15, 2026

How B2B Marketers Use Lead Routing to Accelerate Pipeline

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses In this episode, Lucas and Luna explore lead routing — the often-overlooked system that determines w…

Jun 15, 2026

The Closing Speech That Wrecks Your Deal

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Most sales reps ruin their own deals in the final ten seconds of the close. In this episode, Lucas a…

Jun 15, 2026

How B2B Marketers Use Competitive Displacement to Win

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses In episode 52 of B2B Marketing with Fexingo, Lucas and Luna dive into competitive displacement — the…

Jun 14, 2026

How Sales Reps Can Use Negotiation Brackets to Win Better Deals

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Episode 52 of Sales Leadership with Fexingo dives into the negotiation bracket technique—a counterin…

Jun 14, 2026

How B2B Marketers Use Customer Advisory Boards to Drive Enterprise Revenue

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how B2B marketers leverage Cus…

Jun 14, 2026

Why Sales Reps Should Stop Chasing Every Lead

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses In Episode 51 of Sales Leadership with Fexingo, Lucas and Luna dive into a counterintuitive truth: t…

Jun 14, 2026

Why Your Sales Reps Are Ignoring the Right Deals

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Episode 50 of Sales Leadership with Fexingo. Lucas and Luna dig into a counterintuitive problem: sal…

Jun 13, 2026

How B2B Marketers Use ABM Orchestration Engines

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses In the 50th episode of B2B Marketing with Fexingo, Lucas and Luna dive into ABM orchestration engine…

Jun 13, 2026

How B2B Marketers Use Sales Playbooks to Shorten Cycles

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Episode 49 of B2B Marketing with Fexingo dives into the tactical use of sales playbooks to compress …

Jun 13, 2026

How Sales Reps Can Master the Art of Silence in Negotiations

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses In sales negotiations, the person who talks first after a silence often loses. Lucas and Luna explor…

Jun 13, 2026

How Sales Reps Can Use Generative AI to Craft Better Emails

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses openai, generative-ai.

Jun 12, 2026

How B2B Marketers Use Video Proposals to Shorten Sales Cycles

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Lucas and Luna explore how B2B marketers are replacing static PDF proposals with personalized video …

Jun 12, 2026

How to Handle Price Increases Without Losing Customers

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Episode 47 of Sales Leadership with Fexingo dives into one of the trickiest moments in any sales car…

Jun 12, 2026

How B2B Marketers Use Community-Led Growth to Build Pipeline

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Lucas and Luna dive into the rising trend of community-led growth for B2B marketing. They explore ho…

Jun 12, 2026

How B2B Marketers Use Deal Desks to Close Complex Sales

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Episode 46 of B2B Marketing with Fexingo dives into the deal desk — the cross-functional team that e…

Jun 12, 2026

How Sales Reps Can Move a Deal From Champion to Economic Buyer

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses In this episode of Sales Leadership with Fexingo, Lucas and Luna break down the most common mistake …

Jun 12, 2026

How B2B Marketers Use Interactive Content to Qualify Leads

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into a specific tactic that's gai…

Jun 11, 2026

Why Sales Reps Should Prospect on LinkedIn Not Email

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Lucas and Luna dive into the shift from cold email to LinkedIn prospecting for B2B sales reps. They …

Jun 11, 2026

How B2B Marketers Use Self-Serve Demos to Generate Pipeline

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna drill into the strategy behind self-se…

Jun 11, 2026

The Real Cost of a Bad Sales Hire

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Episode 44 of Sales Leadership with Fexingo dives into the hidden costs of a bad sales hire—beyond j…

Jun 11, 2026

How B2B Marketers Use Product-Led Sales to Convert Free Users

B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles

Discusses Lucas and Luna dive into product-led sales (PLS) — the hybrid go-to-market model that blends product…

Jun 10, 2026

How Sales Reps Can Recover From a Deal They Never Should Have Won

Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams

Discusses Episode 43 of Sales Leadership with Fexingo. Lucas and Luna dissect a counterintuitive sales scenari…

Jun 10, 2026